Rating: ***1/2
Starring: Spencer Harrison Levin, Michael Bonini, Taneisha Figueroa
Personally, I see fame as more of a bother than a benefit. Sure, you get the riches and recognition, but it comes with the pressure of meeting people's expectations and this often comes with the price of one's self-respect and decency. When fame becomes an obsession for clout, this need for attention can spiral towards notoriety and you'll become trouble. Or be troubled.
Though, I don't believe getting troubled by an axe-wielding maniac is something a fame-hungry moron would need to worry about.
That much.
Based on a 2019 short film of the same title, #ChadGetsTheAxe (2022) follows vlogger "Spicy Steve" (Michael Bonini), couple Jennifer and Spencer (Taneisha Figueroa and Cameron Vitosh) of the beauty blog 'Spennifer", and uber-popular prankster Chad Ryan (Spencer Harrison Levin) plan a collaborative urban exploration video and stream for the weekend. The place they'll be exploring is one Devil's Manor, a dilapidated backwoods property near a swamp, which is said to be the hotspot of supposed cult activities around the area as a Satanist named William Burrows did have a mass murdering spree there many years ago. The night goes as you would expect it being populated by social media celebrities; they explore the manor while responding to comments, advertise their merch once in a while, and do obnoxious dares whenever their view count reaches a certain number. (One of which echoes the real life sickening stunt influencer Logan Paul did during his visit to Mount Aokigahara)
The fun times could only last long before things start to get unnerving; when one of them gets attacked, it's very well clear then that somebody else is inside the manor. Someone masked up, wielding an axe and not too pleased to have these people roaming around. Chad, unsurprisingly, is ready to dismiss this as a prank plotted by fellow pranksters until, that is, more of his friends disappear and all that's left for the mysterious masked maniac to hunt is him...
Shot through the rarely used Screenlife format, wherein we see the action unfold through the screen of a device via apps and sites (think Unfriended (2014), Spree (2020) and Deadstream (2022)), #ChadGetsTheAxe (2022) gets the benefit of being fun by satirizing the many stereotypes of click chasers while delivering a good dose of creepy imagery and set-pieces. It doesn't waste time getting into the main event, almost immediately throwing the streamers into the supposed haunted manor and simply letting the story develop as it goes by, showing us just what kind of people behind the camera phones are as the situation gravely escalates, as well as the reaction of the community they are catering to. The direction is pretty spot on to what we would normally expect from a weekend night stream hosted by an appalling content creator, pure unhinged and aggravating debauchery, and director Travis Bible practically knows we're here to see these idiots get their comeuppance for giving in to the almighty viewer count at the cost of common sense and a soul. Happy to say, we get what we came to see!
One by one, our streamers are picked off, a few clearly axed dead. Whenever #ChadGetsTheAxe (2022) slides in a creepy scene and build-up, it's all done with a straight face that's greatly effective. The villain doesn't ham it up, making their murderous assaults often jarring, even more so when the story finds opportunities to shed a sympathetic light on the victims, such as moments of clarity among the creators when some of them recognize how messed up the gags and situation are becoming, or slices of commentary on the unhealthy relationship between creators and their fanbases. It's not overly scary, per se, as the film still has its focus more on humor than frights, but it's a satisfying watch as the stalk-and-hunt onslaught with Burrows and his axe add weight to the horror side of this horror-comedy.
This all leads to a third act where the story puts the hurt on Chad as he becomes an unwilling final boy dodging a masked killer's axe swings. He gets stalked through the woods, his means for escape repeatedly thwarted, and his cries for help dismissed by most of his viewers as either a joke, or just something they can cruelly exploit for fun. It's both cathartic and pathetic, impressively working both in a balance as we see this guy who spent most of his onscreen time being noisome reduced to a helpless whelp, more so on the movie's final act as a good twist reveals a hopeless situation hinted in a blink-and-you-miss moment in the chat. The end result is a grimly satisfying end full of desperation, axe falls and blood flowing on a live stream.
#ChadGetsTheAxe (2022) can be a little rough on the edges, but it understands the culture of online clout and the toxic people surrounding it. It uses those to its advantage, crafting a smart, funny and creepy backwoods slasher that shouldn't work, but did! Chad got the axe and I'm glad to have seen it!
Bodycount:
1 male body found rotting
1 male hacked with an axe
1 male hacked with an axe
1 male killed offscreen with an axe
1 female hacked with an axe
1 male killed offscreen with an axe
1 male hacked with an axe
Total: 7
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