Rating: ***1/2
Starring: Vincent Grahl, Sofia Kappel, Annica Liljeblad
Hoping to market their experience to countless lifestyle fans online for content and clout, a group of social media influencers set themselves to take a relaxing weekend at an eco-resort curiously located at a small island right in the middle of a lake, all owned by an elderly couple who are more than happy to see their little business getting some attention, maybe enough to hinder a lingering bankruptcy.
It's mostly a quaint stay, with the resort being more of a luxurious camp that comes with spacious tents decked with furniture, an outdoor grill, a wood-fired sauna and even its own little legend of a child-devouring witch named Märit, who was forced to wear an iron mask and banished to the very same island back in the 17th century, right before supposedly taking her own life by drowning herself in the lake. The gruesome ghost story have the elderly couple cautioning the group from approaching the water, but it isn't long before the gang would ignore the ominous warning and can't help taking a swim, resulting to one of them to get attacked by something and be horribly maimed.
After a rescue attempt by one of the resort owners eerily ends with the old man getting dragged into the water, the group will not only learn in their horror that they're marooned on the island, but there is also something murderous living in this Scandinavian lake that could surface and stalk the island for more victims to take...
For a good stretch of the film, Feed (2022) echoes the likes of The Ruins (2008) or even The Raft segment from Creepshow II (1987) with victims-to-be trying to figure out their chances of surviving and escaping the single location they're trapped in without getting their numbers dwindling down further, courtesy of a threat that's hunting them. It makes for an engrossing watch, focusing on the group's uncanny encounters with the water-drenched killer, as well as the risks and lengths they'll do just for that slight chance of salvation which, in turn, opens up a surprising amount of character build-up from a group that was initially introduced as one-dimensional stereotypes of self-absorbed influencers. Add on the matter that the killer itself, the iron-masked Märit, is intriguingly depicted as a rapid wave of water tailing boats and swimmers to drag them down to a watery grave, and, too, as an amphibious figure that can only walk and stalk around wet grounds, a bit of mythos that help build a few decent suspense scenes of our group looking for places around the small island where they can hide from the witch as rain pours down, and you have a backwoods slasher with a rather unique touch to it, throwing in some curveballs to our expectations to keep us on our toes and even some fair scares to boot.
By the time the film reaches it climax, Feed (2022) shifts its gear from seemingly supernatural to something a little more grounded, which is also when the plot piles up on the bodycount as it drops all façade of restraint and go all out on its crazed twist. It's not perfect, leaving a few questions unanswered and even coming off as rather improbable, not to mention wasting such an amazing villain design, but so long as it leads to some gruesome kills and the typical hokey villain monologues, I can stretch my disbelief enough to enjoy this last act generously peppered with brutal kills and gruesome thrills of B-grade proportions.
Despite the flaws, Feed (2022) is a promising little Swedish slasher that does the backwoods horror jig in a largely traditional way even with the tempting opportunities for it to devolve into another lazily modernized outing. In fact, the whole social media aspect of the movie didn't really do much to drive the story forward and it's mostly set aside as self-aware jabs at the culture for the sake of a few jokes or even as a character's flaw, which is a little rich coming from a film produced by Joakim Lundell, who is among the biggest influencers in Sweden, but a welcome and well appreciated approach nevertheless. I say give this one a chance! It ain't great, but it is good!
Bodycount:
1 female murdered, method unknown
1 female dragged away, murdered offcamera
1 male shot with a shotgun
1 female hacked to death with a hatchet
1 male shot with a shotgun
1 female shot to death with a shotgun
1 male knifed through the mouth
Total: 7